Magazine advert analysis

Magazine advert analysis

Lawson 

The above picture is the Lawson magazine advert we found, in comparison to 30 seconds to mars, they also have conventions and challenges. Again the colour scheme grabbed our attention right at the beginning. We have found that in both this magazine advert and the last one the red is emphasized by the black and white background. 

One thing we really liked about this one was that the band were conclude and you can tell that the singer has been slightly separated to show he is the lead. Another positive in the way the title is laid, it is big which helps it stand out and it is well placed so it is the first thing what grabs your attention. 

Like the last magazine advert, the band are missing the reviews and we again agreed this is because they are a popular band and they don't need to worry about following the conventions. 

Magazine advert analysis

Magazine advert analysis

30 seconds to mars

 

The above picture is the magazine advert for 30 seconds to mars, although there are traditional conventions of a magazine advert, there are also so things what are missing. When looking at this advert, the first thing what caught out attention was the colour scheme, we liked the black and white because, it just emphasized the red which is the important bit because it is the name of the band and this is the fact we want to remember the most. Another convention they have on there is the name of the album they are promoting, this is vital to artists because then the audience know what it is called and will buy it. 

 

Some things the band haven't included is the typical band shot, this was a big let down to me personally, because not only to a magazine advert but this is a convention of the genre of music to focus on the band. But after a discussion we agreed because they are so big they don't need to worry about selling there faces instead of the name. A final thing which isn't included is the reviews, in most magazine adverts it is important to have reviews, but again we agreed they weren't there because of the popularity of the band and they don't need to worry about the conventions. 

To conclude, this digipak helped us get a variety of ideas and additionally told us that popular bands don't need to worry about the conventions but since we are a ammeter makers, we need to include all conventions so people are more appealed to the band.

Conventions of magazine advert

Conventions of Magazine Adverts from Beckyscott1234

Digipak analysis

Digipak analysis

You me at six

Digipak analysis

Digipak analysis

The Script

The front cover of this Digipak (bottom right) shows a picture of two hands together, additionally there is a colour change, and the band has chosen to make the colour look faded. With the use of this colour it makes me think of a script, so maybe they used the colour to signify the band name. Additionally on the front cover they have the band name bigger than the rest that is to show that they are natural and nothing over the top is needed to sell their album. As there genre is soft rock, this genre connotes that the band is “natural”. Furthermore, the band has chosen to use a woman and males hand this could suggest that the songs are going to be about love.  Finally, the album is called Science and faith and I believe they have used the touch to show the science aspect. To conclude I find the front cover to be very affective and it does follow the conventions of other soft rock artists/bands. 

Digipak analysis

Digipak analysis

30 seconds to mars 

 

When looking at the 30 seconds to mars digipak it is a straight away representation of the rock genre. The colours used are very plain and simple, which suggests that they are trying to show the star image code.

Compared to other genres like Rihanna and Ellie Goulding, they also show the star image but they do this through a different way, Rihanna focuses on her lips because her music is seen to be seductive, but Ellie Goulding focuses on her face, because her face sells music, people will know her when they see her.

By the first appearance on the cover, it automatically shows the rock genre, the use of skulls shows it is dark and suggests it is not going to be up beat music.

Additionally the band have made good links between all the panes, this shows the band are professional. On the inside pane there is a picture of the band, this relates to Goodwins theory of star image. When researching the codes and conventions of this genre I found that this genre like the 'natural' image, when look at this case study I agree that it follows this well.

Digipak planning

After we had a rough image of what we wanted to create, I thought it would be important to link it to some case studies and theories. An earlier theorist we looked at was Goodwin, he argues about star image and how it is very important for the band/lead singer to be center image of slightly forward to the rest of the bad.