Question 2 - How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

 

 

 

­When creating the Digipak and the magazine advert, we need to make sure there was a good combination between the two. We didn’t use the same photos like some artists but we played on the same colour, same font, same people, etc. We use other case studies to back up the like; The Script, 5 seconds of summer, Lawson and Room 94.

One way you can see the connection between the two is through the use of font, we got the font of DaFont. We used it on both because it is our band logo. A convention of the band was to be seeing the name not the brand that’s why it was important to have a good logo so people will remember it. A case study we use to support this was Lawson, Lawson always use the same logo. Everyone knows there logo because it is on everything, they focus on the name and not the face unlike Rihanna who only focuses on her face. Her face sells the CD’s but that is a convention of that genre.

 

Another connection you can see between the products are the colours used, both ancillary texts are black and white with red ish writing (picture below). We chose to use red because when hearing the song it sounds very romantic so it is important to run that theme all the way through the texts. The text we used to pick the colours was Lawson but we used Ellie Goulding cd and magazine advert to show the colour combination between the two. She uses bright gold colours because his album is called light and everyone knows her for her bright hair. This is a joint convention of all genres because all artists want links between their products.

 

Another way you can see they are connected is through the costume choice, we have the band members wearing the same clothes as they were in all products. This was very important. We decided to have the two other members of the band is checked tops and the lead singer in a plain t shirt. This worked out well because people said he is the first person they pay attention to. This is the idea we wanted. (Magazine advert above).

The location is the same as in the video, although we didn’t have the school in the Digipak or the magazine advert. We keep the green background for the love scenes in the music video and the pictures in the ancillary texts. When we had the main guy singer we made sure the band were also here, that’s why we had the band outside in the ancillary texts. In the picture below, we can see the field area which also is shown on the magazine advert. The picture to the left is the Digipak and the one to the right is the music video.

 

 

 

 

 

 

 

Additionally as well as the band logo, we also have the name of the album on both ancillary texts. This was key so people knew the songs name. The script and Lawson also do this on their entire product. On their breakeven album they have the same colours and text of both texts. Before making the creative decisions we had to support it with the target audience and the case studies I have picked.

Another connection we didn’t have was having the girl on the ancillary texts, we didn’t feel the need to considering that she wasn’t in the band and they didn’t need to include her.

A final connection we didn’t have was the instruments. One convention was to have instruments on all the texts but we didn’t agree with this, we felt they would just become the instrument and not the person. The music video has instruments but the Digipak and magazine advert doesn’t. (Look in the video above).

To conclude we have connected all texts well but there were one or two things we didn’t keep the same because we thought if we did it wouldn’t look right. Overall our group and target audience like the final product, they said it was different but not to different that it feels alien.