Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

Through the construction of our music video, we all kept in mind of the conventions. Our genre is pop rock, right at the beginning we looked into the conventions so we knew what was important when creating a video fit this genre. Although we researched the conventions we didn't always follow them.  Some conventions we followed were the "band" image. Throughout the video, we knew the music video must be split into two sections, narrative and performance. Each of these sides have conventions within them.
 
 

One convention we developed was the "band" image. We made sure that the performance and narrative side were equal. Within the performance side, it was significant to create this image,especially when thinking about this genre. We had to look at case studies, so we had ideas on the camera shots. Some other artists within genre were: The Script, Lawson, 5 Seconds of Summer, Room 94. All of these artists have one common factor, the "band" image. Since we had to make a digipak, a magazine advert and music video we needed to make sure this convention was portrayed throughout all three. In the images below, we can see some case studies our group used.


Another convention we needed to consider was the colour, we looked at The Script and Lawson. Both bands have used colour effects. Lawson had black and white with red writing. The Script used sepia with black writing. Our group agreed this was an important convention. We first planned to use sepia but we thought the song was more rocky, so we agreed that Lawson was a better image for the band we have. One thing we challenged was the text colour, originally it was red but we found it was too bright, our peers agreed so we turned it a little lighter which still had a good effect.

 

One convention we didn't follow when creating the ancillary texts was the instrument convention. In the genre we have picked, a typical convention is the instrument convention. When making the plan, we all agreed that the band image was more important. We believed that this convention wasn't the most important, we didn't want to make this decision without asking some peers. We asked some people who fitted out target audience, they said they worldwide to see something new so they said they would probably be more enticed by something different. As a group we are happy we didn't follow this convention. As you can see from the picture below there are no instruments and as you can see there are instruments in the video, but we still feel we made the best decision.

 

Another convention we stuck by was the narrative side, in a traditionally pop rock music video the narrative would be made up of a love story. At first we werent going to do this but after asking our target audience and looking at case studies, we found it was the best opition to have it. A main case study we used was Lawson, When she was mine. The picture on the left is from the case study I used and the pciture on the right is from our music video. So we were happy that we decided to follow this convention it turned out to be one of the better decisions.

 

Another part of Lawson, when she was mine we followed was the performance side. In this print screen we the band, Lawson all performing in what looks to be an abanded warehouse. Another case study was follows this convention is The Script. We didnt use an abonded warehouse, but we wanted to make it more like teenage love so we located it in a school hall, we used Teenage Dirtbag as a case study. When we originally heard this song we thought of teenage love so we played on that by having the young couple which means peopole can relate to and also having it in a school hall means the youth audience can relate to it.

 

 

 

We decided that since it is a relationship between the lead singer and the girl it has to be focused on him but having the balance of the other memebers. When we heard the song we heard certain sentences which we connotated in actions throughout the video. Like when they we will make it through, we hav the couple holding hands and walking together to emphazize the love between them. According to Andrew Goodwin, it is important to have the links between lyrics so we made sure we included that. Additionally when we had the feedback they said they wanted links. The Script and Lawson were the man bands who played on the lead singer and girl image. Below are some shots of the lead singer and the girl.

 

 

For our Digipak,  we decided to have the band apppear on most of the panes because it links to the band image. we included the band on 3 out of 6 panes. We included how band shots because it relates to the band image.

 

 

To conclude, our group have used a good share of conventions and they ones we havent used. We have backed up with reason why we havent included them. I will attach all the case studies I have used below.