Throughout the courses of production and evaluation we took the feedback from different audiences. At the start of this course, I had to look into the types of audiences who would watch the music video. The first bit of feedback we got was the questionnaire. This was designed to initially tell us whether our audience was more male or female based, or what age was more engaged with this genre. Our group sat down and we carefully chose questions what would give us the answers we needed. By using the questionnaires we could establish what conventions the audiences would enjoy. When sending out the questionnaire I aimed to get about 20 responses because, this meant I could get a variety of answers. As well as asking questions what would help me find the information about audiences, I also asked questions what would help me with the construction of the music video.
Some questions that really helped during research were If the artist/ band are featured in the music video, do you find this more appealing?; 60% answered yes, this helped us construct the performance side. Additionally,after further research into the genre we discovered that the band was very important to this genre. Another way the feedback helped us was through the question;In a music video, what would you prefer the artist/ band to wear? A very small sample said something unique. We disagreed with this feedback because after looking at case studies like; Lawson, we found that the Casual (Jean) look was more fitted to the music. Although it was helpful to get this research we decided to agree with the case studies. Throughout the research stage many people helped us improve our first image. Another question I asked people was;what other artists do you think can link to our artist; After asking this people said “Lawson, The Script, Room 94, 30 seconds to mars, 5 seconds of summer We found that this audience feedback was the most effective when trying to find screenshots. Each question we asked was designed to help in the construction process.
Furthermore, when the first set of feedback was sent out we found out that people preferred sub-genres to just plain genres. Since we knew more about the pop and rock genre, we decided that we should merge these two and find a sub genre. So the audience feedback was effective because, without the feedback we may not have gone for a sub genre. As well as a questionnaire, we also filmed a focus group so we could get a more detailed opinion of the music video we had planned. We asked 3 people, a set of questions and we wanted them to go into detail. We asked would you want the music video to be more performance of narrative based? All of them agreed that a balance was the best, when in the construction stage we made sure there was a fair share of being narrative and performance. When filming our video and making our storyboard/shot list we always checked the ratio between narrative and performance. I believe our final product was a successful ratio between narrative and performance. According to Goodwins theory he believes there should be a good balance between these aspects. 
When we finished our first draft we decided to get feedback from our class peers. We asked 8 people whether they enjoyed it, if so what were the positives and what were the negatives. Although people gave compliments, they gave us some next steps which we were happy to take on body. Some people said the narrative needs to be more natural as in parts of the narrative the performance didn't look believable.
We found the focus group to be effective as people were honest and gave a lot of constructive criticism which proved to be a problem with questionnaires as the participants would usually rush the questionnaire and therefore the results aren't very reliable so therefore it wouldn't be very effective with our audience feedback and wouldn't affect our music video or ancillary text ideas. This is why we listened more to the response have on this like the one what said they should wear casual clothings, everyone agreed that casual clothing is the best, we took it one step further and had the other band members in checked tops and the lead singer in a t shirt, just so he would stick out more. We found this very affective.
To conclude, we used Lawson, The Script and 5 seconds of summer as our main case studies. Before agreeing with each decision we also asked for peer feedback, like the focus group and questionnaire. We only asked our targert aiudience with is teenage boys and girls. Although, we chose a lot of things the feedback helped us gain a more knowledgable span. Unlike last year were we only done a questionnaire. Additionally this year we had 2 theories we could use. 
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