Questionnaire Analysis

For my primary research, I decided to send out questionnaires to see what the trends at patterns were for the music video target audience. This was important to do some primary research because then I know the information for the topic I am doing. When sending out questionnaire I aimed to get 20 responses and I managed to get 20. I believe 20 is good sampling size because it is reliable and valid, but additionally it is representative to my target audience. Although I didn’t even amounts of each social group I believed that I still had a good sample size.

The first question I asked was, “Are you male or female?” I believe this is a significant question in Primary research because it is important to realise what gender your genre is based to. For example a stereotypical view for pop is girl and for rock is males, so when sending out the questionnaire we were hoping that pop rock would appeal to both males and females. From this questions some negative which occurred was we asked to many boys and didn’t get enough girls but I still don’t believe this was a dramatic effect in my end results because when doing the focus group I will just make sure I ask  more even sampling size or make sure I ask more girls.

Another important question I needed to ask during my primary research was “How old are you?”  This is an important question because when looking back to my case studies I realised that knowing the target audience is important because during pop rock music videos the audience tend to be in them. Additionally when looking at Goodwin’s theory he mentioned about the balance between performance and narrative. But after further research I found that in the genre I have chosen to do that having more performance is important. One of our ideas is doing a live concert scene so having the audience in the crowd is important. Toc conclude knowing the audience is important because I need to know what they are for the music video.

During my primary research is important to do both qualitative and quantitative data, I decided to include a scale so I could see “How often people was pop music?” Although in my results a lot of the response doesn’t watch them I still found this to be a positive. Some people could critic this and say it is representative. But I find it as a challenge. When asking this people who don’t watch the videos they said it was because they don’t know what the genre was or what artists are. When telling them The Script, Lawson etc. were pop rock they were in shock and a lot of them said they do watch it but don’t understand they are. I think this is a challenge to do a sub-genre because most people said they prefer to get a unique different song than the same old music video. To conclude in this question I realised that pop rock wasn’t a well-known genre but people were interested to find out what it was.  

The next question asked was “Would you buy the CD when you hear a song you like?” With this question I want so happy with the results because 60% said no and this was worrying considering during the course we have to make a digipak. 40% said they would if it was cheap. So I went on to ask the people who said no would you buy it if it was cheap and the packaging was more appealing. They said they would consider it. Additionally they said that they don’t feel the need to buy the CD because they like to watch the video and the can watch that on YouTube and this was a good response because it showed that people do still watch music videos.

Another question I asked is “where do you watch music videos?” I thought this would be a very important question in my primary research because; I need to know where people watch videos to see what videos they show and what music videos look there. 10 people said they used YouTube, this was a positive response because, when finishing making and editing our music video It would be uploaded to YouTube t hearing that is where most people go was a huge positive. When people said they watched it on social networking again this could be a positive thing because it isn’t that hard to upload a video. In recent t years more and more people have found it easier to make and produce their own videos, film, etc.

I knew the next question could have ethical problems because some people don’t feel like they can be honest because they feel like they will be judged. The next question is “Would you rather illegally download or buy the CD/Song?” I gave three answers in this a illegal, a buy, and a both box. 50% were honest and said they would illegally download because it is cheaper and easier to access. 30% said they would do both, they don’t really care, but the smallest percentage with 20% was buy. Recently people don’t buy CD’s because they are so dear and they would rather download it onto their phones, tablets etc. This could be a problem if I was to sell my digipak.

“If the artist/ band are featured in the music video, do you find this more appealing?” 60% said yes, this was a positive thing to hear because in our music video we are planning to have the band all the way through, we are aiming to make a concert scene and have the band playing the song 80% of the way through and the narrative is still going to be them getting ready and having a meet and greet with the fans. We wanted to stick with Goodwin’s theory in this area, and have the star image running all the way through. When looking at case studies each member has the equal amount of shots but the main singer tends to make more close ups and variety of shots.

“What do you expect to see on a CD?” There was some variety on answers in this question. But one trend o managed to see was that people like to see the band or dramatic picture of the band. When asking participants this they said that the band is the most important thing. This links back to my case studies where I said in the pop rock conventions that star image was important because they have to create the “Natural” Look. The other answers weren’t as popular but still they got on vote for example; Lyrics on back, picture of band, image illustrating album, and some indication of what genre it is. To conclude I believe we are going to stick to the star image for our front cover.

I wanted ask the question “If the artist/band are featured in a magazine pop out, would you buy it?” A massive amount of 80% said they wouldn’t. I believe this was an odd one in my study because in the previous question it said they love the star image and it amazing but in this question they are basically saying that they don’t care about this. This doesn’t follow the trend of the other questions but it still could be useful in the planning stages.

To support what I said in my evaluation, I asked people if they said no then why? A lot of people said “not bothered” because they felt that then they isn’t continuing with natural look, they are trying to become pop stars. 4 people said “It’s about the music not the image” This was a good thing in a way for my music video because our music video is very simple and nothing to wacky or crazy. Although it can be a negative because when creating a digipak we are planning to have the band on the front so this could uninterested them. 2 people said “don’t lime the image, waste of money”. This is a negative thing when looking at the digipak.

“In a music video, where would you like it to be set?” In this question I had some very varied answers but one which stuck out the most was “depends on the song”. When looking at similar case studies they are also set in studios or concert setting. This is relating well to our chose of setting. When going location scouting we thought that setting a live scene would be the best option. Another answer which was close was “Place that links to the song” this is good because, they gives our group to take our view and import it into the song.



In a music video, what would you prefer the artist/band to wear?” A larger amount said “Something that fits” This is very important to the audience to see the band wearing clothing that looks good on them. Some lower chose answers were “cool” an “unique” this were not good results to get because when researching our genre it said they don’t were different clothing, they wear simple and fashionable but not designer. A few people said “Casual” this was positive answer because when looking into costume choices I want to look into jeans and jackets, very simple but can relate to the artists still.

To conclude my primary research has mostly supported our initial ideas but there were some responses which may have affected my choice. For example when asking where people want it to set, they said somewhere hot in our group we will be trying to challenge this because we don’t believe they understood it. When sending out a focus group we aim to show the people the music video and ask them to tell us what they would do.