Costume choices

Costume choices

In our music video we are planning to link costumes to other case studies we have used. For example when I was analysing earlier music videos they all show the “natural” look. In the picture below it shows Joel (Lawson Guitarist) wearing a simply but still quite popular outfit. When I have been looking at soft rock / pop rock music video I see that skinny jeans are an occurring thing used in them, another thing is the denim top or shorts. When we are filming in the music video they tend to do close up of instruments, when they do close of their instruments it does glance past their clothing so clothing is important but not the most important aspect.

From the song we have decided it is originally written by a band so unlike other music videos we need more than one person to dress. I this shot we can see the drummer wearing a leather jackets with a simply white top underneath. Another thing which is recurring in this genre is the inner and outer top. This is when they wear a simply top underneath but have a denim shirt on top. Another reason why they do this is to relate to its audience, this is known as personal identity. When people are watching music video sometimes they watch them because they can relate to the person.  This shot underneath is again from Lawson (Adam). So looking at another case study, room 94’s tonight, in this shot we can see all the band members are wearing skinny jeans and simply clothing which the audience can relate to.

 When looking a bands there always tends to be 3/4 members, When looking at pictures of bands together we always see some similarity in the clothing, not matching but either all skinnies, or all in inner and outer tops, or it could be wearing jackets that can be either denim or leather, etc.  In the shots of Lawson here we see all of them are wearing some shot of jackets and they don’t fully match but you can they are united and are in the same band together. Although you can’t see in this shot during the music video learn to love again they are all wearing different types of skinny jeans.  Another case study I can look at is the script. In this shot we can see all members standing on a field, when looking at their clothes again it portrays that “natural” look.  The main singer Danny is wearing black skinnies and black jackets and neutral coloured top. Additionally drummer, Glen is wearing all black unlike Danny but we can still see that they are together in a band together because they are both wearing black skinnies. When looking closely on Danny’s wrist we can see a little black band on his wrist again the same applies to glen. Although we can’t see marks arm we can probably assume that he is wearing the same. When looking at mark he is basically wearing the same jeans as the other two and he has a similar top to Danny but we can tell he is an individual by looking at his jacket. His jacket is both different to Danny’s and glen isn’t even wearing one. So although in a band they tend to be similar in clothes worn, it is still significant to have individualism.

Finally one last case study I will look at before deciding my look is the band 30 seconds to mars. In this shot of the band we can again see the similarity between the members, it isn’t as obvious to the other case studies but the colour scheme between them is simple but fashionable. As said earlier this genre of music tries to work with the “natural” look.  In this shot again we can see all the band members are wearing jackets with skinny jeans.  

In relation to our music video I believe that it should be simply but fashionable. When asking people in the questionnaire they said would they buy the magazine pop out if the band were featured they said no because it’s about the music not the image. So that is why it isn’t significant to make them wearing reveling or funky clothing. Unlike pop music videos when looking at pop music videos they tend to be wearing more designer/ revealing clothing. In this genre they try to relate to their audience through clothing. I believe this is very affected in a music video; one problem today is people feel the need to change for music video, so when seeing clothing in this genre they tend to act normal and believe being they is good.

When asking people what do they want to see the artist/ band wearing most of them said something that fits to the genre and causal. When going into further research I asked people in person why they want them to wear casual. 90% said because then they don’t feel like an alien watching the video. Additionally one person went on and started to talk about how they feel more relaxed at a concert when the band are wearing casual clothing because then they don’t feel like they are hiding. They said it shows more of a natural talent look.