Case study three

Case Study Three

The Script ft Will.i.am - Hall of Fame

In the music video hall of fame by the script they have both narrative and performance included. The genre of this music video is soft rock also known as pop rock. Pop rock is a sub genre of the main genre rock and pop. In this genre they have certain codes and conventions they must stick to in this video i believe they do this very well. In my opinion i believe there is a good balance of both narrative and performance but some people could critic this and say there is too much, and there is too much narrative.

In the scripts music video, the hall of fame it takes 30 seconds to actually get in to the song in some ways this is a good thing because it is setting the scene for the music video but some people could criticize and say that too much narrative takes the attention away from the song. As the first 30 seconds are occurring it does have people talking and we can hear sounds. One sound which grabbed my attention was the sound of the streets you can hear dogs barking and so on this suggests the music video is set in the streets. One of the main conventions for a pop rock music video are it to be set in a natural setting so they look like they are naturally talented i believe this works in this video and i  also believe the audience will enjoy this video because of its narrative and performance side.

Another thing which has got my attention again is the relation to visuals, as the first section of piano starts playing we jump to a close up cut of someone’s hands playing the piano. This is very effective because as the audience is watching the video they are more likely to remember what happened because they have visuals to back it up. Within 20 seconds we increase the shot to a long shot we shows us it was the main singer, Danny o'donoghue playing. But before getting to this cut we jump to the narrative side where we she both people setting off on their day, in this shot we can see the social class difference between them. In the first 45 seconds of the video i believe they have set up the narrative side and starting to relate to the star image and this is key in most videos because they people listening to the song will obliviously have an interest in the artist/ band so showing them in the music video is key in having the audience enjoy the video.

Another thing which i noticed is the fast pace cuts between the narrative and performance side because this is to keep the pace of the song. When you get to the chorus of the song it is a fast paced song so they have included fast cuts to emphasis this. Additionally they could have fast cuts to emphasis how much there is too show you but not enough time.

In relations to lyrics/ thought beats they are quite good because in the song there is a lyrics which says “You can be the best, you can be the king Kong banging on your chest” as Danny and will as signing this we see Danny getting in wills face and banging on his chest, this is to emphasis the lyrics more. I wanted to prove have reliable this was so i asked 8 people when you hear that lyric from the song what do you see they all went round the lines of someone banging on their chest.

Another lyric which relates to the song is “you can throw your hands up” and this shot we see all the members who are able to put their hands up have raised them. To me after hearing the name of the song and seeing that it kind of reminds me of a group of people all fighting for the same cause which is to be in the hall of fame.

As the fast beat occurs we jump to a shot of someone punching a punch bag thing which is going at the same pace of the beats which are actually being played. In we don’t see this we tend to see will.i.am air drumming to the beat which again adds emphasis on the song.

In this video although star image is important i don’t believe it is important as the other two case studies i have looked at because when looking through the entire video we don’t actually her that many clips of the script or will.i.am. I believe the music video should have more shots of the band because it will make the star image more significant and noticeable.