Audience profile

Audience profile

Our main audience are teenage girls as they are more likely to be more interested in this genre of music. Our music video is based on themes of love, being happy and staying strong. Therefore I think our music video we be more suitable for teenage girls as they can relate to these themes as they would be more likely to be more open with their emotions especially love than a teenage boy would be. Although love songs are mainly for girls, I believe both boys and girls will be attracted to it. A final things i that we are aiming at people who like socialising because, we get the idea that they will be sharing the video through social networks. 

Demographics; 

• Age -  14 – 21 years 
• Gender – More females but can be males too. We are aiming for females because it is a boy band and they are more likely to be attracted to them. But on the other hand males could have a personal identity with them, and they could feel like they relate to them and their clothing. 
• Race- we don’t have a certain race we are attracting too. 
• Sexuality – we don’t have a certain sexuality we are attracting too. 
• Education – This is important but we are aiming for people still in education because, their peers are more likely to show them and share the videos through social networking (e.g. Facebook, twitter etc). 
• Occupation – We don’t have a certain occupation we are targeting too. 
• Interests: Our song can be attracted to both pop genre people and rock genre people. We believe it is more effective because it is a sub genre. 
• Class: The music video will be aimed at mainly working class to middle class. 
• Geographical Location: our music video will be aimed at anyone aged between 14-21 years of any gender from anywhere in the world but teenagers from the UK will probably find it more appealing because they can relate to the people in the music video more.

A typical image of our target audience would be;