Focus group

Shooting schedule

Shot list

Shot list for Arrows To Athens - Alive
Scene	Shot	Shot length (Seconds)	Location	Description
1	Close up	5 seconds	On stage	The guitar solo begins and is playing along to the music.
1	Long shot	5 seconds	On stage	The guitar solo is continuing  and is still playing
1	Mid shot	5 seconds	On stage	The singer is walking to the microphone preparing to sing.
1	Mid shot	7 seconds	On stage	The singer begins to sing the song whilst looking directly into the camera.
1	Mid shot (Low angle)	4 seconds	On stage	The back of the bass guitarist playing along to the song with the lights shining down on him.
1	Close up	4 seconds	On stage	The guitar playing his instrument along with the song. (Not looking directly into the camera)
1	Extreme close up	2 seconds	On stage	The lead singer closing his eyes to match with the lyrics he will be currently singing directly in front into the camera (Goodwin’s theory).
1	Mid shot	2 seconds	On stage	The guitarist being relaxed on stage whilst playing along to the song.
1	Mid shot	3 seconds	On stage	The camera is following the guitarist, from the back, walking over to the drummer.
1	Long shot	3 seconds	On stage	The guitarist walking away from the drummer closer to the front again.
1	Long shot	2 seconds	On stage	A group shot of the entire band each showing performing their own part of the song.
1	Close up	4 seconds	On stage	A shot of the drummer to build up the sound of the drums.
1	Mid shot	4 seconds	On stage	A shot from over the drummers shoulder whilst he is playing along to the song.
1	Long shot	4 seconds	On stage	A group shot of the entire band each showing performing their own part of the song. (Not looking directly into camera)
2	Long shot	10  seconds	Backstage	A shot watching the guitarist setting up and then the camera panning across the equipment.
2	Close-Mid shot	3 seconds	On stage	A shot of the singer, facing the camera, singing the chorus of the song.
2	Mid shot	3 seconds	On stage	A shot of the singer, from the side, singing the chorus of the song.
2	Long shot	5 seconds	On stage	A shot showing what the guitarist is doing at the moment in the song (facing the camera but not looking directly into it).
2	Close up	3 seconds	In the crowd	A fan in the crowd singing along to the lyrics being sung by the lead singer. (Not looking directly into the camera.)
2	Mid shot	1 second	On stage	A shot from the side of the drummer beating in time with the song drums.
2	Mid shot	1 second	On stage	A shot from over the drummers shoulder whilst he is playing along to the song.
2	Close up	1 second	On stage	A shot of the guitarist hands playing the guitar in time with the song.
2	Long shot	2 seconds	On stage	A group shot of the entire band each showing performing their own part of the song.
2	Close up	1 second	In the crowd	A fan singing along in the crowd. (Not directly looking into the camera).
2	Mid shot	5 seconds	On stage	A shot of the lead singers face from the side looking into the crowd and singing.
2	Long shot	5 seconds	On stage	A group shot of the entire band each showing performing their own part of the song.
2	Mid shot	10 seconds	On stage	Individual shots of all the members of the band with the lead singer having arm movements to emphasise the emotions in the lyrics.
2	Long shot	10 seconds	On stage	A shot of the singer closing his eyes and bending his knees to emphasise the lyrics whilst looking into the crowd.
2	Long shot	5 seconds	On stage	A shot of the singer holding onto the microphone stand and singing the song whilst looking into the crowd.
2	Close up	10 seconds	On stage	A shot of the singer looking into the camera.
2	Mid shot	7 seconds	On stage	A shot from over the drummers shoulder whilst he is playing along to the song.
2	Long shot	8 seconds	On stage	A shot of the lead singer singing into the crowd with the drummer and part of the guitarist in the background.
2	Long shot	7 seconds	On stage	The singer pointing into the crowd with some of the fans in the shot.
2	Mid shot	6 seconds	On stage	A shot of the guitarist looking into the crowd and showing emotion on his face.
3	Long shot	10 seconds	Backstage	A shot of the band setting up the stage and laughing with each other.
3	Long/Mid shot	15 seconds	Backstage/On stage	A shot of the band walking up the stairs as they are about to start the show.
3	Mid shot	10 seconds	Backstage	The band setting up the equipment before the show.
3	Long shot	10 seconds	On stage	The band finishes the song and thank the audience.

Casting

Storyboard

This is our draft for our music video. Although this is very detailed we may decided to change it on the day of shooting depending on how it looks. 

Audience profile

Audience profile

Our main audience are teenage girls as they are more likely to be more interested in this genre of music. Our music video is based on themes of love, being happy and staying strong. Therefore I think our music video we be more suitable for teenage girls as they can relate to these themes as they would be more likely to be more open with their emotions especially love than a teenage boy would be. Although love songs are mainly for girls, I believe both boys and girls will be attracted to it. A final things i that we are aiming at people who like socialising because, we get the idea that they will be sharing the video through social networks. 

Demographics; 

• Age -  14 – 21 years 
• Gender – More females but can be males too. We are aiming for females because it is a boy band and they are more likely to be attracted to them. But on the other hand males could have a personal identity with them, and they could feel like they relate to them and their clothing. 
• Race- we don’t have a certain race we are attracting too. 
• Sexuality – we don’t have a certain sexuality we are attracting too. 
• Education – This is important but we are aiming for people still in education because, their peers are more likely to show them and share the videos through social networking (e.g. Facebook, twitter etc). 
• Occupation – We don’t have a certain occupation we are targeting too. 
• Interests: Our song can be attracted to both pop genre people and rock genre people. We believe it is more effective because it is a sub genre. 
• Class: The music video will be aimed at mainly working class to middle class. 
• Geographical Location: our music video will be aimed at anyone aged between 14-21 years of any gender from anywhere in the world but teenagers from the UK will probably find it more appealing because they can relate to the people in the music video more.

A typical image of our target audience would be;