Digipak analysis

Digipak analysis

The Script

The front cover of this Digipak (bottom right) shows a picture of two hands together, additionally there is a colour change, and the band has chosen to make the colour look faded. With the use of this colour it makes me think of a script, so maybe they used the colour to signify the band name. Additionally on the front cover they have the band name bigger than the rest that is to show that they are natural and nothing over the top is needed to sell their album. As there genre is soft rock, this genre connotes that the band is “natural”. Furthermore, the band has chosen to use a woman and males hand this could suggest that the songs are going to be about love.  Finally, the album is called Science and faith and I believe they have used the touch to show the science aspect. To conclude I find the front cover to be very affective and it does follow the conventions of other soft rock artists/bands. 

Digipak analysis

Digipak analysis

30 seconds to mars 

 

When looking at the 30 seconds to mars digipak it is a straight away representation of the rock genre. The colours used are very plain and simple, which suggests that they are trying to show the star image code.

Compared to other genres like Rihanna and Ellie Goulding, they also show the star image but they do this through a different way, Rihanna focuses on her lips because her music is seen to be seductive, but Ellie Goulding focuses on her face, because her face sells music, people will know her when they see her.

By the first appearance on the cover, it automatically shows the rock genre, the use of skulls shows it is dark and suggests it is not going to be up beat music.

Additionally the band have made good links between all the panes, this shows the band are professional. On the inside pane there is a picture of the band, this relates to Goodwins theory of star image. When researching the codes and conventions of this genre I found that this genre like the 'natural' image, when look at this case study I agree that it follows this well.

Digipak planning

After we had a rough image of what we wanted to create, I thought it would be important to link it to some case studies and theories. An earlier theorist we looked at was Goodwin, he argues about star image and how it is very important for the band/lead singer to be center image of slightly forward to the rest of the bad.